
Nike is working exceptionally hard to make their presence felt in football. The NFL license they obtained, to provide uniforms and other equipment for the league, is a step closer to slapping a gigantic swoosh on the gridiron in 2012. Most players already wear Nike gloves and cleats, so a uniform contract was logical for both Nike and the NFL.
A cynical outlook would be to suggest that Nike’s “The Opening” — a five-day high school football training camp, concert, clinic, and/or all of the above — was an attempt to purchase youth loyalty from elite talents on the fast track to professional careers. But that would be a terribly short-sighted and uninformed viewpoint of the week. Read more





























