Someone doesn't understand the sneaker industry


I don't want to point any fingers here (just browsers), but someone doesn't understand the current climate of the sneaker industry — or they intentionally pressed a panic button, for Read more

"The Opening," Ndamukong Suh, Alpha Talon, Vapor Carbon, and more fun names to say


Nike is working exceptionally hard to make their presence felt in football. The NFL license they obtained, to provide uniforms and other equipment for the league, is a step Read more

Locker Room Dynamic: Athletes, Reporters, and Trust


As much as I enjoy being right, this is one of those moments where I’d have preferred to assume incorrectly and have nothing confirmed. Blissful ignorance. Orlando Magic guard Gilbert Read more

Dwight Howard's problems with the media are all too real


The Orlando Sentinel's sports department should be commended for boosting their efforts to maintain local (and nationwide) interest in Magic basketball after a first-round playoff elimination. Too bad most Read more

No, you actually don’t have to ask…

Posted on by Angel Navedo in Journalism!, Thoughts & Things | Leave a comment

Oh, just another day in the Los Angeles Lakers locker room. Reporters took notes while the Lake Show prepared for the shortened season with some free throws and rebounding drills.

And then someone decided to ask Pau Gasol an inappropriate question regarding Kobe Bryant’s personal life.

“I have to ask, because we are reporters and this is our job, but there’s a lot of rumors out there — there’s a lot of reports out there — about Kobe’s divorce. Do you know anything about that?” asked the off-camera voice.

An overall great day at work, I’d say. The question and Gasol’s response may not find a place in the sports pages, but at least there’s a camera and a YouTube account to feed that insatiable beast. Because gossip is the new name of the game.

I have to say, because I have a blog and a platform, that the reporter’s preface to that inappropriate question doesn’t justify her reasoning. Divorce is a personal matter, which Gasol should have no comment about, and doesn’t require any kind of inquiry — especially while all the details were just “rumors … reports.”

Is this really what you want to accomplish with your credentials and access? Terrible question, and my compliments to Gasol for doing the best he could in the moment.

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Someone doesn’t understand the sneaker industry

Posted on by Angel Navedo in Featured, Thoughts & Things | Leave a comment
IMG 7035 Someone doesnt understand the sneaker industry

Nike Air Foamposite Pro – Retro Blue: released July 2011, vanished from retail very quickly

I don’t want to point any fingers here (just browsers), but someone doesn’t understand the current climate of the sneaker industry — or they intentionally pressed a panic button, for no reason whatsoever.

USA Today did a great job in exploring a potential trickle-down effect from the NBA lockout, especially given the severe lack of newsworthy items from the owners-and-players meetings. But I don’t understand USA Today’s reason for quoting Marshal Cohen, chief industry analyst at the NPD Group, and then spending more than 600 words to prove him wrong.

Cohen believes the sneaker industry is in danger of losing upwards of $500 million if the 2011-12 season is lost. He’s wrong. While I’m sure he’s absolutely awesome at analyzing and projecting retail trends, I’m not convinced he fully understands the fashion-first sneaker industry.

About 33% of all basketball shoes are purchased to play basketball, Cohen said. That leaves 67% of the sales from consumers going for the association with an endorser such as Nike’s LeBron James— or with the NBA itself, Cohen said.

“The impact would be huge,” he said. ” Out of sight, out of mind. If the players are not on the court, and the kids aren’t thinking about them, they’re not going out and getting their shoes.”

No! Those of us who don’t play basketball will doom the industry. We are the 67%! Occupy Sneaker Stores, sneakerheads!

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Sports writing reduced to a science

Posted on by Angel Navedo in Journalism! | 1 Comment

11 UNBOXED2 popup Sports writing reduced to a science

The men pictured above (l. to r.) are Kris Hammond, Larry Birnbaum, and Stuart Frankel of Narrative Science, and their hard work is a potential haymaker to the jaws of sports journalists everywhere. They are the evil geniuses responsible for a sportswriting machine profiled in yesterday’s New York Times. And I ain’t even mad.

Their computer program wrote a game brief within 60 seconds for a Big Ten website based on data, developed an algorithm (or whatever) for more human-like writing, and amazed some experts who don’t really know quality sports writing, but are experts nonetheless.

“I thought it was magic,” says Roger Lee, a general partner of Battery Ventures, which led a $6 million investment in the company earlier this year. “It’s as if a human wrote it.”

Experts in artificial intelligence and language are also impressed, if less enthralled. Oren Etzioni, a computer scientist at the University of Washington, says, “The quality of the narrative produced was quite good,” as if written by a human, if not an accomplished wordsmith.

On the bright side, that blockquote contains optimism from biased parties. An enthusiastic investor should marvel, and a high compliment from a scientist is cool, but can he write a 400-word gamer? The computer-powered story Steve Lohr used as an example in his lead is acceptable, but nothing truly remarkable. Now, if only Narrative Science’s supporters can convince the scientists to add more hyperbole to its prose.

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“The Opening,” Ndamukong Suh, Alpha Talon, Vapor Carbon, and more fun names to say

Posted on by Angel Navedo in Featured, Journalism! | Leave a comment

IMG 6145 The Opening, Ndamukong Suh, Alpha Talon, Vapor Carbon, and more fun names to say

Nike is working exceptionally hard to make their presence felt in football. The NFL license they obtained, to provide uniforms and other equipment for the league, is a step closer to slapping a gigantic swoosh on the gridiron in 2012. Most players already wear Nike gloves and cleats, so a uniform contract was logical for both Nike and the NFL.

A cynical outlook would be to suggest that Nike’s “The Opening” — a five-day high school football training camp, concert, clinic, and/or all of the above — was an attempt to purchase youth loyalty from elite talents on the fast track to professional careers. But that would be a terribly short-sighted and uninformed viewpoint of the week. Read more